While Ghost may not be a “holy” Ghost, there are bloggers who consider it as a viable alternative when it comes to hosting a blog for the first time.
Are you thinking about relocating your blog over to Ghost? Or you are just trying to decide which of the two blog hosting platforms is better?
Whatever the case might be, Ghost is a strong, independent, and reliable alternative to Medium where you are allowed to control your content.
But don’t just take my word for it; let’s take a look at the key differences that set a Ghost publication apart from a Medium blog. At TapCDN, we are always committed to giving our mammoth crowd of followers and subscribers the best alternatives in content delivery networks for bloggers.
So take a seat buddy, grab some popcorns, and lean towards your screen. School is in session, and the topic is Medium vs. Ghost—which one is better for a personal blog?
Medium vs. Ghost: An Overview
As far as a marketer is concerned, Medium is a simple choice platform for bloggers who are just starting out. You only get to write on their publication and nothing more. That means you don’t have to waste your time in designing or building anything, which is excellent for a first-time blogger.
But, heck, why should I build my audience on a platform I do not own or control? Yes, Medium is a great platform to host and kickstart your blogging activities, especially with its superb social network and beautiful editor. But, just like its name implies, it also comes with its “medium” flaws.
On Medium, you’re not the owner of the experience that emanates from using the platform. Ultimately, your content will end up promoting, not just your work, but Medium itself, the same way as all other social networks out there.
You are not allowed to control the design. Your domain name is practically useless as you cannot use it on Medium. But if you think you have seen the worse, wait until every inch and length of your site get bombarded with countless ads and promotions aimed at luring people into signing up and becoming users of Medium.
As a blogger, I do not find this comfortable since every user and visitor to your site will see this immediately when they click a link directing them to your site.
As a result, a good number of Medium faithfuls have started a mass exodus from the platform to Ghost.org for obvious reasons, as listed above. By putting much emphasis on monetization with paywalls, those Medium users felt threatened that the platform didn’t want their published articles to have any sense of freedom. That is especially bad for bloggers who don’t want their work to sound overly promotional.
Notwithstanding, Medium can still form part of your marketing drive if you are considering options for your marketing strategy.
Ghost, on the other hand, came onboard the blog hosting business in 2013 but has since gone on to be one of the most popular hosting platforms.
The Ghost platform is straightforward and allows you to write articles quickly, affix meta descriptions, add customize the article, and share your draft versions with the team as well as publicize your articles. While it is not the best platform around, Ghost gets the work done absolutely.
Okay. Let’s delve deeper into what Medium and Ghost offers in terms of price, experience, and functionality.
Medium vs. Ghost Blog Hosting Platforms: Themes & Design
Medium is one of the most limiting blogging platforms when it comes to designing and customizing your content. Whether you decide to start creating your publication as against posting articles straight on your own profile, you will still discover that the customization options are highly limited. Practically, you have very little to do, except to add a logo and select whether your articles should appear as a list or grid.
Ghost offers an array of paid and free themes you can find at the Ghost marketplace. You won’t struggle with finding a suitable theme for your needs. Even their basic themes named Casper are so beautiful and simple; as such, it is used by popular companies for their blogs.
Medium vs. Ghost: Integration & Functionality
This is another area where Medium is lagging as a super performing blog hosting platform, compared to the likes of Ghost and Blogger. While you can embed/insert iFrame code for several easy widgets like email subscription forms, the volume you can achieve with this is almost next to nothing when compared to other platforms like Ghost.
Some users may find this suitable as it provides for less pop-ups, cleaner, and ad-laden experience. However, one must take note that in the long run, you may need to alter the way certain things work, which, in the actual sense, is impossible with Medium. So, you will be forced to relocate your content somewhere else eventually. Call it double jeopardy.
On integration and functionality, Ghost beat Medium hands down. Ghost is the perfect choice for developers or for bloggers who don’t feel the need to customize their blogs extensively—and like it to be simple and nice looking. The Ghost process is simple, nice, and clean. It has some great themes. These are some of the reasons why large corporations/organizations which have very little to do with content marketing make use of Ghost to host their contents. You can check out more of the features of Ghost here.
Notwithstanding, there is one red flag I must point out here. Ghost says the platform is automatically configured and optimized out of the box for SEO. That, to me, is a huge caveat because it is highly vital that you have total control over the data structure of your post, which is not possible without the ability to install your choice SEO Plugin.
Medium vs. Ghost: Data Ownership
One of the reasons why some publications have left Medium is because of the lack of data ownership. You don’t own or control the data you post to the platform, which is a red flag for any serious blogger and organization. On the contrary, Ghost gives you more data control ability. Ghost operates as an open-source platform, which allows you to host yourself, if you want, thereby giving you complete control of your data. So even if the platform modifies their terms and conditions, it won’t in any way affect your publications.
Medium vs. Ghost Pricing Offer
The Medium platform is entirely free as such that you don’t need to subscribe and pay for any monthly subscriptions. In other words, setting up your account and creating a publication is completely free. That makes it a perfect and simple choice for bloggers who causally share content with their audience whenever they have the free time, without necessarily investing money since they have no plans to make a profit off the articles they post.
On the other hand, the Ghost platform isn’t free. The platform operates three pricing types –Ghost basic ($29/month), Ghost standard ($79/month), and Ghost business ($199/month). That means there is very little or no rooms for casual bloggers to maneuver in terms of free article creation and posting. On this note, Medium wins.
Medium vs. Ghost: Overall Experience
Overall, my experience with the two platforms is terrific. Ghost provides you with the right tools to create and publish excellent content, unlike Medium, that locks you into one process of creating content. The Ghost default theme is clean, and you can freely customize and change your site’s front-end to suit your particular needs.
Ghost allows you to select your domain, choose your branding, select your design, and pick the links you want. Each of the sites available at Ghost is unique and showcases the individuality of its creator.
On Medium, you only have access to some basic settings, and you can only make use of one design. You are not permitted to use and enjoy a custom domain name. You don’t control anything regarding your data. If Medium wakes up at night and decides to modify how your site appears and functions (something they do regularly), there is nothing you can do about it except cry foul to high heavens. Again, your blog looks exactly like all other Medium blogs, and it has Medium logos and links plastered all over it.
Back in the good old days, Medium was famous for its network effect that automatically catapults and exposes your content to a vast user base. Unfortunately, that benefit has disappeared like a flying saucer from Mars. Just like other social networks such as Instagram and Facebook, Medium now utilizes a selfish algorithm that arbitrarily organizes and directs its content feed, effectively killing off the days of easy and reliable traffic.
You may also like WordPress Vs. Drupal? Which is Better.
Are you still wondering about which platform is best for blogging? Well, left for me, I will go with Ghost, but our choices aren’t always the same. So, I will leave you to make the final choice between Medium vs. Ghost: which is better.
Thanks for reading.