Wix vs Squarespace vs WordPress

Reading Time: 6 minutes

Wix vs Squarespace vs WordPress: the website builder titans that crave your attention 

It’s never an easy task choosing a website builder. This is especially true when you have options like Wix, Squarespace, and WordPress competing for every single market share in site-building.

It’s even more challenging when you consider how excellent these platforms deliver in performance.

It’s like finding yourself in a world of multiple choices where everything appears so exciting.

You’re finding it difficult choosing which way to go.

That’s where our expertise comes in.

We want o make sure you don’t get stuck in deciding which platform is best for your website building.

Wix, Squarespace, and WordPress are three of the most popular website builders in the market.

Sit back as we bring you the good, the bad, and the ugly sides of these website builders craving the attention of your wallet.

OKAY buddies…let the hostilities begin…it’s Wix vs Squarespace vs WordPress in a three-man royal rumble fight to the death. We are the referee and you be the judge. Let’s get on with it buddies!


Wix vs Squarespace vs WordPress: Merits and Demerits

Wix Merits & Demerits


  • Most outstanding overall website builder
  • So much easy to use


  • Inability to switch/change themes after publication
  • Available choices can appear too confusing

Wix towers as the best platform in the website builders’ marketplace. If you want that complete package in terms of value, user-friendliness, and amazing customer support, Wix is the king.


Squarespace Merits & Demerits


  • Elegantly designed templates
  • The most outstanding choice for creative industries


  • Not the easiest to use initially
  • Pricing plans choices are limited

There is no greater website builder than Squarespace when it comes to design. The templates are so beautiful and customized to suit all kinds of creative industries. However, that beauty comes with the pain of a learning curve.


WordPress Merits & Demerits


  • Very easy to use
  • No limit to customization
  • Access to all forms of a third party or secondary plugins


  • Requires DIY web hosting
  • Coding knowledge required for advance use

With WordPress, even the sky isn’t the limit when it comes down to customization. Since the software is self-hosted, your coding capabilities are practically unlimited. But, if you’re lacking in coding skills, I’m sorry, you have to look elsewhere.


Wix vs Squarespace vs WordPress: the Difference for Beginners

You have to know the peculiarities of each of these platforms to help you make an informed decision on which one to choose. So, in what ways are they different from one another? Let’s find out below.

Ease of Use


For beginners, Wix is an all-encompassing website builder. Of the three site builders, Wix is the easiest for people to use. No coding skills are required. It uses a drag-n-drop feature that allows you to personalize your site under a simple and vividly laid-out interface.

Yet, it gets even better!

Wix Artificial Design Intelligence (Wix ADI) enables you to create a website within minutes. Once you can answer a few questions, your website is all set to launch and go live.



While Squarespace appears a bit technical at first, it offers beginners beautiful designs. If you’re a design enthusiast and you don’t mind experiencing a little learning curve, then Squarespace is for you.

Like Wix, Squarespace doesn’t involve any form of coding. With just a little patience and practice, you can easily get used to its powerful design tools.

While it takes more time to create your website on Squarespace, compared to Wix, in the end, you will have a beautiful looking website. In short, your site would look like you hired professionals to do the work.



WordPress is the most difficult platform to use by a long shot. No thanks to its self-hosted software, which means, you need to set up your web hosting by yourself.

If you’re not the tech-savvy type, you would find it very difficult to do. The only option left for you is to hire a professional to do it, which means increased cost.

In WordPress, you need code to customize your website. The worst is, there is no reliable and dedicated support team, meaning, if you hit a brick wall, you’ll have to carry your cross alone.

However, if you’re interested in learning self-hosting and enhance your coding abilities, WordPress is your best choice.


Who wins this round? You be the judge.


Wix vs Squarespace vs WordPress: Design Flexibility

The only thing that will keep your site visitors happy is the design. A great looking website will always remain in the mind of your visitors and motivate them to come back for more.

Wix provides more than 500 themes users can choose from to build their websites. The themes cover 16 categories and are highly responsive on mobile devices as well.

If you feel you want to customize your work by yourself, choose the blank template option and start designing to your taste.

However, while designing, make sure what you selected is the best for your business because you cannot change themes once you go live.

Squarespace is one-step ahead of Wix in the design department, boasting superior and professional templates. You can search for and get any of the templates by the categories of the business or industry you belong to.

The level of customization is higher in Squarespace, compared to Wix. You can even go as far as editing how responsive your template functions in its mobile version.

WordPress gives you the ultimate freedom to choose from more than a hundred thousand themes and customize as much as you like. If you’re tech-savvy, you can add plugins and use codes to make your themes appear and do anything you want.


Wix vs Squarespace vs WordPress: Features & Tools

Tools and features are crucial because the more you have, the more the opportunities available for you to shine. One of these opportunities is eCommerce.

You need powerful features and tools to reap more benefits in the ever-growing global eCommerce trade that hit $2.3 trillion in 2017.



The Wix platform offers three great eCommerce price/paid plans. Each of them provides extra storage capacity; offers more than 20 types of payment gateways options, and enabling you to sell whatever you want without transaction fees.

In general, Wix is the best site-building platform with eCommerce functionality.

Squarespace also delivers real quality eCommerce functionality. It includes coupon generation, product images zooming, zero transaction fees and recovery of abandoned carts.

As for WordPress, the process is a bit different. Since it comes with no built-in functionality, you will need to add an entirely separate plugin like WooCommerce to get eCommerce functionality.



Marketing your website online will enhance your overall business success strategy, and you can do it in several ways.

With Wix, marketing is like a walk in the park. With just a few clicks, you can create newsletters, add banners and run email campaigns. Marketing apps like the Wix Shoutout, or select a third-party app from under the Marketing apps.

Squarespace comes lock ’n’ loaded with everything you need. This saves you the precious time you can channel elsewhere to create effective marketing campaigns, instead of wasting it searching for marketing apps.

That said, it also means you’d become restricted to the tools and features Squarespace offers.

WordPress differs sharply when compared to Squarespace. All the tools and features you require to promote and share your business need special plugin integration. You have more than 53,000 plugins to select from and use. It means, although you have a wide range of choices, you also need the technical expertise to do it.



Blogging is a great way to inform and keep your online users and visitors engaged.

Wix brings you quick-fix functionality when it comes to blogging. The Wix Blog app offers more features when you integrate it.

You can also add comments and a gallery to your blogs. The only downside with Wix blogging feature is that you cannot archive any of your posts. That means you will lose valuable content in a short while.

Squarespace offers everything you need for a successful portfolio and blogging experience. These include multiple author support, user likes, and general social sharing.

WordPress is the king of the blogging ring. It is the reason why it is so popular, powering more than 25% of all websites online today. WordPress blogging capabilities are endless. Being a self-hosted software, you can integrate thousands of plugins and customize your blog as much as you want.


Search Engine Optimization (SEO)

SEO enables your website to rank favorably on search engines like Google and open up your business to more online searchers.

Wix ‘SEO Wiz’ makes it easy for you to use a personalized SEO strategy. Just choose some keywords that aptly describe your business/website and you’re good to go.

With Wix, you can update your URLs so people can quickly find your pages. You can also customize your meta descriptions and edit images alt tags. Wix gives you all the SEO basics to help rank your site

Squarespace doesn’t offer adequate support for starters, and it also falls short of having a dedicated app for SEO.

WordPress gives you virtually unlimited freedom with SEO, but you have to manage everything on your own.


It’s Decision Time

Now, you’ve known the differences, strengths, and capacity that define these three competing CMSs. Selecting either of them shouldn’t be a problem anymore, or is it? Which do you think is best overall?

Le’ts hear from you in the comment section below.

Thanks for reading.














Add Comment